In late 2019, a coalition of individuals, organizations, and civic leaders came together to find a way to improve the conditions of San Francisco’s streets, sidewalks, and public spaces. Shine On SF launched in 2020 with the common goal of igniting civic pride and creating a clean and cared-for San Francisco.
Shine On SF
Key Contributions
Organic Social Strategy for Instagram and Facebook, Content Creation, Content Management, Copywriting, Contractor Management
Content Creation
The digital voice of Shine On SF is lighthearted, playful, humorous, and familiar in tone. The visual identity for Shine On SF conveys hope, community, fun, civic pride, and gratitude.
Thoughtful curation of different types of content, ranging from static photography, vertical video, infographics, and live storytelling, provides a comprehensive foundation for all newcomers to the account/brand.
Experimentation is key for growth and was approached with excitement and curiosity.
