The SF Business Tax Reform Proposition sought to revitalize San Francisco's economy by providing critical support to small businesses, restaurants, hotels, and large employers. The goal behind the social media strategy was to raise awareness, educate the public, and build a supportive community around the SF Business Tax Reform Proposition, ultimately driving engagement and support for the measure.
Prop M
Key Contributions
Organic Social Strategy for Instagram and Facebook, Content Creation, Content Management, Copywriting,
Content Creation
Social content was developed with a people-first approach and a consistent focus on emotional and action-oriented value. The objective of the digital campaign was to empathize with, empower, and educate the audience by connecting through hyper-local experiences.
The real stories of local small business owners, government leaders' support, and optimism behind San Francisco’s recovery efforts fueled content ideation.
Effective civic social strategy translates policy into shareable, community-centered narratives.
