As an active board member and Director of Social Media for the Northern California chapter of IIDA (2019-2021), I managed the main social accounts that represent the six city centers that make up our singular chapter - San Francisco, East Bay, North Bay, Fresno, Sacramento and Silicon Valley.

IIDA NC

Key Contributions

Organic Social Strategy for Instagram, Content Creation, Content Management, Copywriting

Content Creation

The chapter required a formal understanding of the available social platforms of the time and how they could be utilized to engage the professional community and drive membership of both seasoned and junior designers.

A roadmap was proposed addressing approaches to content, branding, graphics, storytelling, and engagement.

Creating ‘Social Snapshots’ of platforms is a quick and effective way to decide which channels will serve your audience best.

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